Logo Protection: First Copyright then Trademark
New business owners are eager to protect their names and logos, but often don’t understand what law applies, when to protect them and how...
The Legal Direction Trademark Journey
Like many of you, before I settled on a company name, I made sure the domain name was available. I should have purchased it right then...
Why should I register my trademark or service mark?
Demonstrates Marketing and Business Savvy. Having the official “stamp of approval” on a trademark (i.e., an official registration) can...