What Using Your Logo as a Trademark Looks Like
Clients are commonly perplexed by trademark registration. In this fictional example, let’s create an HVAC service company called ‘Rain or...
How to Protect Your Trademark
A recent trademark client told me he couldn't wait for his brand to be so famous people would use it as a verb, like to google (to search...
How Your First Lease Is Linked To Your First Trademark Application
Many small business owners legitimately conclude that they don’t need a trademark registration for their business name and logo. Then...
