The Difference Between ® and ™
A trademark is any word or symbol (color, sound, or scent) that tells consumers who made a product or who provides a service. It is your...
Why Registering with the Secretary of State is not Enough
I once got a panicked call from a business owner-- another company was using her company’s name and neither the North Carolina Secretary...
Why Legal and Marketing Conflict over Trademark Strategy
One of the most important issues for any company is picking the company name and product names. I have worked with countless marketing...
