How Your First Lease Is Linked To Your First Trademark Application
Many small business owners legitimately conclude that they don’t need a trademark registration for their business name and logo. Then...
Beyond the Hammer: Thoughtful Approaches to Trademark Infringement
Obtaining a federal or state trademark is merely the first step in protecting your brand and reputation. If you don’t actively root out...
Do you want to be Starbucks or Jack Daniel’s?
While it is never too soon to protect your company’s valuable trademark, registration alone is not enough. The owner of a trademark has...