Things That Aren’t Trademarks
You are not using your company name or logo as a trademark every time you slap it on something. And you don’t need to register a...
What Can’t Be Registered?
Besides not being able to register descriptive words, generic terms, or certain geographic terms in a trademark, there are a few other...
Why Marketing Hates your Proposed Trademark
I have worked with countless marketing companies that advised their clients to “be descriptive” when selecting the name of a company or...
