

Privacy Policy: Say What You Mean and Mean What You Say
A privacy policy is a legal statement explaining how your business collects, handles, processes, and respects the personal data collected from your customers on your website or app. You need one if you collect user data on your digital marketing platforms. Privacy laws are a mish-mash of federal and state regulations. Many of your connected website apps will require you to have a privacy policy, even if no specific law requires you to have one. Here are some regulations that


Website Terms and Conditions
A customer bought your fudge online and had it shipped to their remote village in Alaska. Shortly thereafter, they had massive stomach pains and had to be flown hours to a hospital to be treated. They are suing you in their local court for the hospital bill, helicopter bill, and lost wages. If your website doesn’t say all lawsuits must be brought in Durham County, NC, you may have to hire an attorney and go to Alaska to defend yourself. If you don’t have website terms and c


Endorsement Rules
When your favorite celebrity gushes on social media about how the latest protein shake gets them back on track after the holidays, are you more likely to buy it? Are you more influenced by a mompreneur reviewing skin care regimes? Would it matter if they were paid to make that post? The Federal Trade Commission thinks it does and has issued rules regarding product endorsements, influencers, and reviews. You can find the guide here. As the product/services owner, the burden