

Why Bother Registering a Trademark?
Many business advisors insist that businesses protect their intangible assets, such as trademarks, logos and slogans. These assets are...


The Legal Direction Trademark Journey
Like many of you, before I settled on a company name, I made sure the domain name was available. I should have purchased it right then...


The Difference Between ® and ™
A trademark is any word or symbol (color, sound, or scent) that tells consumers who made a product or who provides a service. It is your...