Do you want to be Starbucks or Jack Daniel’s?
While it is never too soon to protect your company’s valuable trademark, registration alone is not enough. The owner of a trademark has...
What Not to Register
Besides not being able to register descriptive words, generic terms, or certain geographic terms in a trademark, there are a few other...
When On Earth Can You Use a Geographic Term in a Trademark?
Many businesses use their neighborhood or city in their trademark. Other business owners pay tribute to their heritage by using their...