Direct Talk

If you ask most small business owners how things are going, they will tell you about revenue. Maybe expenses. Probably whether they hit their numbers last quarter. The profit and loss statement has become the default answer to a much bigger question. I understand why. But if the P&L is the only measure you are using, you are missing most of the picture. The Client Who Came Back There is a particular kind of win that does not show up anywhere in your financials. It happens whe

If you send marketing emails to your customers, you are subject to a federal law called the CAN-SPAM Act. Most small business owners have never read it and many have never even heard of it. That is a problem, because the penalties for violations are steep and the rules are not always what people assume. This law is not complicated law once you understand what it actually requires. Many business owners, however, get tripped up on the same few points again and again, so let's

If your business has a website, you are creating a contract every time a customer uses it, whether you realize it or not. Every time someone visits your site, uses your contact form, books a service, or makes a purchase, there is a legal relationship forming between your business and that person. Your terms of service are what define that relationship. Without them, you are leaving a significant amount of risk unaddressed.