
Back to Basics: The Power of “No”
A client had a chance to provide significant marketing work for a data analytics company. The owners were very proud of their skills and...

Why Should I Register My Trademark or Service Mark?
Just like there are many reasons to form an LLC or Corporation, there are several reasons to register your trademark: Demonstrates...

Why Marketing Hates your Proposed Trademark
I have worked with countless marketing companies that advised their clients to “be descriptive” when selecting the name of a company or...