Email Marketing and the Law: What Small Business Owners Need to Know About CAN-SPAM
If you send marketing emails to your customers, you are subject to a federal law called the CAN-SPAM Act. Most small business owners have never read it and many have never even heard of it. That is a problem, because the penalties for violations are steep and the rules are not always what people assume. This law is not complicated law once you understand what it actually requires. Many business owners, however, get tripped up on the same few points again and again, so let's
