Small Business Wins That Don't Show Up on Your P&L
If you ask most small business owners how things are going, they will tell you about revenue. Maybe expenses. Probably whether they hit their numbers last quarter. The profit and loss statement has become the default answer to a much bigger question. I understand why. But if the P&L is the only measure you are using, you are missing most of the picture. The Client Who Came Back There is a particular kind of win that does not show up anywhere in your financials. It happens whe
