Direct Talk

Strategy: Now that you have a handle on the data, you can look for the story it tells. What worked, what didn’t? What cost more than expected? What led to greater success? Adjust the budget for next year based on the lessons learned this year. Can you outsource routine tasks to a virtual assistant or bookkeeper? What about content creation? A payroll company (I highly recommend these)? Do your logo or website or printed materials need updating? Do you have surplus funds to r

Labor Day is in the rear view mirror. Thanksgiving is coming, and so is 2022! While the coming weeks will be full of friends and family, the intelligent small business owner should attend to important business tasks as well. Tax and Legal Preparation: To know where you’re going in 2022, you need to know where you’ve been this year. Make sure your bookkeeping, expenses and billing are up to date. Run a cashflow statement and a balance sheet. Talk to your accountant about anyt

Copyright Myths We mentioned the copyright myth that it is not copyright infringement if you use a photo from the internet, but just give credit to the artist. Here are some other myths: I have to register my work to get a copyright I can get a copyright by mailing my work to myself If it is on the internet, I can use it freely If I use 10% or less, I can copy it If there is no copyright notice on the artwork, there is no copyright If I don’t charge for it, I can use it I hav